āExpLOud marks the beginning of a new creative synergy: Laboratorio Olfattivo meets Pierre GuĆ©ros, perfumer at Symrise. This great traveller and connoisseur of Middle East immediately seduced us with his sensitivity, his human curiosity and his ability to establish an empathic contact with other cultures. Without hesitation, we entrusted him the mission of giving body to āour visionā of Oud.
ExpLOud was born, as an aromatic explosion based on the most precious and luminous of Ouds, with floral notes to lift and twist the characteristic scent of this unique raw material which has already experienced numerous interpretations on the market.”
